Viewing entries in
Illustration
It's appropriate, in the month of Halloween, to start this issue of the dispatch by mentioning a scary development.
Adverts in newsletters, served by an ad-tech company that is given access to the reader's data to tailor their advertising experience inside the newsletter, possibly even in realtime.
Isn't diversity awful?
That's not us speaking, by the way. It's Mailchimp's AI. It doesn't like diversity one bit. It wants us all to do things the same way. Write the same as its algorithm says we should.
Psst! Is someone else talking to your customers? (Hint: yes, they are.)
A couple of weeks ago, Roger asked in a LinkedIn post what people who have a newsletter want to achieve with it. The post was viewed 310 times. Five fabulous people left a response. Maybe the other 305 didn't have a newsletter.
Anyway, here are the results:
You can’t trust anything written here. Every single word was written by someone who makes money from creating newsletters for businesses. He should not be trusted.
Newsletters are brilliant! Much better than social media (Boo!) Here are three times newsletters KO’d social media.
Roger here. Writing this intro from the heart.
I wasn't sure whether to send our dispatch today (its scheduled release day). I'm a little shaken at the moment. Maybe you are too. And I doubted it was the right time to send out a monthly round up of lighthearted newsletter insight. In the face of cataclysmic events, Show & Tell's work seems very small indeed.
