Go Smaller to Get Bigger
Bad news.
Our dispatch readership is getting smaller.
What could be causing it?
Perhaps the problem is we have too many subscribers?
If your audience isn't listening, you're addressing a crowd that's too big. There are people in it who shouldn't be. (Maybe you shouldn't be reading this even?)
It's a liberating thought.
Be Less Appealing
(Work by others we think is fabulously attractive and simple)
The clever people: DDB
Who designed the first incarnation of the current Chupa Chups logo?
a—Coco Chanel
b—Picasso
c—Salvador Dali
d—Frida Khalo
Answer at the bottom of this post.
Our [GAB*] Tip:
Take out what doesn't appeal to the crowd.
*Genuinely Attractive Business
Talk to the Minority
Client: Ronan Daly Jermyn (RDJ)
S&T's role: Set up and produce a podcast aimed at in-house corporate counsel in Ireland
Goal: Grow RDJ's reputation as an authority in the field of corporate law in Ireland
Why you should listen: You shouldn't. Unless you are part of the well-defined group of legal experts the show is aimed at. (In that case, it's an absolute must-listen.)
S&T Plug: We produce podcasts. Maybe you'd enjoy our help with that?
Cut Words (Don't Drone On)
“ People talk too much.” — Anonymous
Minority hobbies have major followers who want only the facts.
Try this episode from Beekeeping—Short and Sweet.
—Cartoon—
It's Bad If Your Audience Is This Small:
Our Next Step...
We spent time this week talking about frying pans. What would Spike Milligan's frying pan look like?
We think we would like to appeal to people who wonder about that as well.
Have a [GAB] week,
Anne, Paul, and Roger
Who designed the first incarnation of the current Chupa Chups logo?
Salvador Dali